The urgency of the digitalization process is directly related to the need for the transition of society around the world to a new level of development, and the catalyst for this process is the formation of general digital literacy as a component of digital competence and readiness to use digital technologies in professional activities. The article analyzes the main trends in the digitalization of vocational (technical) education and highlights the main aspects of modern development of the automotive industry. The system of training of specialists of motor transport profile and innovative pedagogical technologies, which are used for their training in institutions of professional (vocational) education, are investigated. The main competencies that should be possessed by a competitive specialist in the field of motor transport in the digital age are highlighted. Modern learning technologies are considered, with an emphasis on digitalization and features of the modern young generation Z, which are used to form the competencies of specialists in the field of motor transport.