The purpose of the article is to determine the indicators of socio-economic status that affect the quality of life of the population of Ukraine. Four groups of factors of the socio-economic situation of Ukrainian households were selected: economic status (eleven factors), education (five), health (three), and population (three). The dynamics of these indicators of the socio-economic situation of Ukraine are studied. Based on the analysis, there has been a rapid decline in population due to low birth rates, high mortality, and migration, and, as a result, a decrease in the number of students in both schools and higher education institutions; rising unemployment, declining food consumption, but during the study period there was a decrease in pollutant emissions in Ukraine. Based on the analysis, the cognitive model of the quality of life of the population is formed. Further research is aimed at the static and dynamic analysis of the cognitive model.
