In article the conceptual approach to the management of enterprises in principles of international marketing. Indicate the sequence of estimation uncertainty relative changes in the international environment of enterprises. Considered more detailed structural totality of the concept of marketing management international activities of the company. Proposed to expand the list of objectives of domestic of enterprises in international markets to assess its effectiveness. Namely, one of the main was selected: why you need to consider the size of the market, to calculate what percentage will take the company in a specific market and count opportunity release for several markets. That is why it is necessary to consider going to the international market, considering gathering a lot of information regarding entering new international markets, or should look for more simple ways of promotion. Studied the problems of domestic companies to international markets and analyzed key aspects. Considered the reasons why domestic businesses enter international markets. As already mentioned, everything in the article justification based on works by famous scholars and also added the rationale for the research. After reading this work, it is possible in the future to use the sequence of the process of entering international markets and how it does not to prevent errors which can not just close the access to the international market, but also to lead the business to bankruptcy.
